The 2nd edition of the All Star Festival Sports Business Series, hosted at the Dr. Andani Andan Academic Board Chamber at the University of Development Studies on June 20, brought together industry professionals and experts to delve into the economic potential of sports in Ghana. This year’s theme, “Sports Business and The Potential of Esports to Ghana’s Sporting Industry,” sparked discussions on the evolving landscape of sports business in the country.
A notable highlight of the event was the address by Mr. Neil Armstrong-Mortagbe, the Head of PR and Strategy at the Ghana Football Association and former Managing Director of Accra Hearts of Oak. In a moment of revelation, Mr. Armstrong-Mortagbe shared a staggering insight, proclaiming that the Ghanaian sports industry is valued at $200 million. His statement not only underscored the significant economic worth of the sports sector but also emphasized its inclusive nature, capable of accommodating a wide array of sports business endeavors.
“The Ghanaian Sports Industry is estimated to be worth $200 million dollars. And it’s enough to accommodate everyone with a sports business spectacle”. He said.
With this groundbreaking declaration, Mr. Neil Armstrong-Mortagbe has not only highlighted the economic significance of sports but has also ignited a conversation on the transformative power of sports business in shaping Ghana’s sporting landscape.
“We must take proper steps to consciously monetize the sports ecosystem. Other countries, organizations and individuals have taken the lead.” He added.
As the country looks towards leveraging its sporting assets for economic prosperity, the revelation of a $200 million sports industry serves as a beacon of hope and inspiration for entrepreneurs, investors, and stakeholders seeking to contribute to the thriving sports economy of Ghana.