In a bold introduction to the world of motorsport, the new Cadillac Formula 1 team chose America’s biggest stage, the Super Bowl to reveal the livery of its first car. The high-profile advert aired during the NFL championship, marking a major entry for the American outfit.
The car features a unique split-color design, with one side painted black and the other white. This striking look is set to make the team stand out on the 2026 F1 grid. A replica of the car was also displayed in New York’s Times Square at the same moment, ensuring a coast-to-coast reveal.
Backed by American automotive giant General Motors, Cadillac becomes the 11th team on the Formula 1 grid and the sport’s first completely new entry in ten years.
The team explained that the two-tone livery is a deliberate choice. It uses asymmetry as a key design idea, representing a balance like yin and yang between grit and determination on one side, and optimism and ambition on the other.
Dan Towriss, the team’s Chief Executive, stated: “This livery represents far more than a paint scheme; it represents who we are. Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage of this sport.”
He added, “Revealing during the Super Bowl and in Times Square lets us introduce our identity to the world at the intersection of performance, culture, and entertainment. It’s a way to connect with fans far beyond the racetrack.”
The team has already begun testing. Last month, a temporary dark-liveried version of their 2026 car completed a shakedown at Silverstone and three days of group testing in Barcelona.
The Ferrari-engined car ran reliably for 164 laps during those tests.
Cadillac has also secured a strong driver lineup for its debut season, signing the experienced race winning duo of Valtteri Bottas and Sergio Perez.