As anticipation builds towards the All Star Festival, the Sports Business Series will set the stage by bringing together leading minds to explore the business, innovation, and economic opportunities shaping the future of sports in Ghana and across Africa.
Leading the series is Dr. Ernest Koranteng, Chief Executive of the Business Africa Consulting (BAC) Group and the visionary behind the All Star Festival. Widely recognized for transforming the festival into Africa’s premier off-season football celebration, Dr. Koranteng has successfully created a platform that celebrates football excellence while connecting fans, businesses, and international football icons.
As the visionary leader of the Sports Business Series, Dr. Koranteng will provide participants with an insider’s perspective on building a sustainable sports business system. Drawing from his experience in conceptualizing and growing the All Star Festival, he will discuss the strategic vision, commercial opportunities, and long-term impact of sports entrepreneurship on Ghana’s economy.
His presentation will highlight how innovative sports properties can attract investment, create employment opportunities, strengthen tourism, and position Ghana as a leading destination for sports business and entertainment on the African continent.
Serving as the official lead-up to the All Star Festival, the Sports Business Series is designed to equip students, entrepreneurs, sports professionals, marketers, and industry stakeholders with practical knowledge from experts driving change within the sports industry.
Together with an accomplished panel of industry leaders, the series will offer a comprehensive 360-degree perspective on the sports business system, from sports marketing and sponsorship to tourism, event management, athlete branding, and commercial development.
The Sports Business Series reflects the All Star Festival’s broader vision of creating lasting value beyond the football pitch by fostering dialogue, inspiring innovation, and empowering the next generation of sports business leaders.