The BAC Group has confirmed renowned marketing scholar and tourism expert Prof. Kobby Mensah, Chief Executive Officer of the Ghana Tourism Development Company (GTDC), as one of the distinguished speakers for the upcoming Sports Business Series, a flagship knowledge-sharing event held as part of the All Star Festival.
Prof. Mensah is widely respected for his expertise in marketing, place branding, and tourism development. Over the years, he has played a pivotal role in advancing Ghana’s tourism sector through innovative initiatives such as the Ghana Tourism Marketplace (GTM), which leverages digital technology to connect tourism stakeholders, and the Ghana Tourism Investment Platform (GTiP), designed to attract both local and international investment into the industry.
At the Sports Business Series, Prof. Mensah will explore the growing relationship between sports and tourism, highlighting how major sporting events can drive economic growth, attract visitors, and position Ghana as a competitive destination on the global stage.
His presentation is expected to provide valuable insights into how events like the All Star Festival can extend their impact beyond football by creating opportunities for tourism promotion, destination branding, and sustainable investment. Participants will gain a deeper understanding of how sports can be strategically integrated into Ghana’s broader tourism and economic development agenda.
The Sports Business Series forms part of the BAC Group’s commitment to bringing together industry leaders, policymakers, academics, and business professionals to discuss innovative ideas that will shape the future of sports in Ghana.
With Prof. Kobby Mensah joining the lineup of speakers, attendees can expect engaging discussions and practical perspectives on unlocking the full economic potential of sports through tourism and strategic partnerships.