Kofi Adams Demands A More Attractive Ghana Premier League
Sports and Recreation Minister Kofi Iddie Adams has challenged Ghana’s football fraternity to focus on creating a domestic league that commands attention, attracts supporters and delivers value beyond the pitch.
Addressing delegates at the 32nd Ordinary Session of the Ghana Football Association (GFA) Congress in Prampram, Adams questioned the ability of the Ghana Premier League to compete for the interest of football fans ahead of the new season.
“The new Ghana Premier League season is about to start. Who exactly are we asking Ghanaians to come and watch?” he asked, calling for a deeper conversation about the quality and appeal of the competition.
The Minister believes Ghana football must move away from expecting quick fixes and instead embrace a deliberate approach built on planning, investment and consistent improvement.
“Magic doesn’t exist in football. You have to work your way through,” Adams stated, stressing that progress requires patience and commitment from all stakeholders.
Talent Export Must Benefit Local Football
Adams also defended the export of Ghanaian players, arguing that transfers abroad should be viewed as part of a sustainable football development model rather than a loss to the local game.
According to him, the focus should be on creating a system where players are discovered early, developed properly and positioned for valuable moves.
“Selling players is not a problem. Ghana should develop and export talent,” he said.
However, he warned that player transfers must be handled strategically to ensure clubs and the football system benefit financially.
“The process should be to identify, develop, train, market, increase value, transfer intelligently, and reinvest,” he added.
Football’s Economic Potential
The Minister further highlighted football’s ability to contribute to economic growth if Ghana can create a stronger matchday culture and attract more engagement from supporters.
He pointed to the energy generated during major football occasions and suggested that bringing even a fraction of that excitement into domestic football could have significant benefits.
“Imagine if we can create a quarter of that atmosphere every minute, how the economy will be stimulated,” Adams remarked.
The Congress, which brought together key figures in Ghana football, provided a platform to discuss challenges affecting the sport and explore ways of improving its future.
Adams’ remarks placed emphasis on the need for clubs, administrators and other stakeholders to build a football product that is competitive, commercially viable and capable of reconnecting with fans.