Official: He Joins the Family, Adjor is a BAC!
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The BAC Sports wing of the Business Africa Consulting Group (The BAC Group) has welcomed a major addition to its growing family, officially announcing the arrival of popular content creator and influential marketer Kobina Andoh, widely known in the creative space as Adjor.
A respected figure in sports media and the digital space, Adjor brings with him years of experience in sports production, having played key roles in shaping high-impact content at Kwadwo Sheldon Studios.
His work there was marked by sharp analysis, engaging storytelling and innovative digital strategies which cemented his reputation as one of the most versatile young minds in Ghana’s sports content ecosystem.
Now, he steps into a new chapter.
Joining The BAC Group as Sports Lead, Consulting Partner, and Influential Content Marketer, Adjor is expected to help steer the unit into a new era of dynamic multimedia production, strategic sports branding and audience-driven digital expansion.
What makes this move even more significant is that he isn’t coming alone. Adjor joins the team with a group of highly skilled sports professionals, forming a powerhouse of expertise that aligns perfectly with The BAC Group’s vision of becoming a leading hub for sports consultancy, content innovation and brand elevation across the continent.
The move is both strategic and symbolic—signaling The BAC Sports’ commitment to investing in youthful brilliance, digital influence and creative leadership.
One thing is clear. With Adjor now part of The BAC family, the sports media landscape is about to get even more exciting.